Steps to take

1. Focus on the wildly important (ref. 202108012054 - Prioritize and Execute

   1. Having a specific goal that would return tangible and substantial professional benefits will generate a steadier stream of enthusiasm

2. Act on the Lead Measures

   1. Lag measures: describe the thing that you're ultimately trying to improve
   2. Lead Measures: Measure the new behaviors that will drive success on the lag measures

Examples

- Bakery Business

- Goal: Increase customer satisfaction
- Lag measure: customer satisfaction scores
- Lead Measure: The number of customers who receive free samples
- This is a number you can directly increase, affecting your lag measure (improve or not).
- Personal

Lead Measure: time spent in a state of deep work dedicated toward you wildly important goal

Lag Measure: Number of papers published

3. Keep a compelling scoreboard

   1. Track the amount of deep work hours on a scorecard
      1. Each week has a row. Try to beat last week's tally
      2. Circle tally mark when reaching an important milestone

4. Create a cadence of accountability

   1. "Weekly review" to look over Deep Work scorecard
   2. The 4DX framework is based on the fundamental premise that execution is more difficult that strategizing

referenced in : 202108012206 - Rule 1_Work Deeply
bib: McChesney, Covey, and Huling, The 4 Disciplines of Execution. (https://www.franklincovey.com/the-4-disciplines/)
tags: #strategy