Sticky Stories by & Chris Do

Stories that engage an audience can be developed using:

1. Strategy

   "Whoever fails the most wins"

   • Seth Godin

   • GaryVee content model

     • MicroContent distilled from Long form content and distributed as content on many platforms

     • Problems

       • You need a commanding voice of influence or persona
       • You are a team of ONE

     • Solutions

       Finding the Smallest Viable Action: What is the one thing you can do today to get you one step closer to your goal ****Prioritize and Execute

   • The Infinite Loop

     • Have a minimally viable idea
     • Answer specific question (ASQ)
     • document when you find
     • Master Content: Create long-form content out of the smaller-form content that is produced on line and builds a lot of traction
       • A carousel does well > turns into a PDF > turns into a whiteboard session
     • Create MicroContent out of that whiteboard session
     • Repeat

2. Storytelling

   • Sticky stories turn heads, enroll others, and are hard to forget
   • Character ———> | OBSTACLE | —————> want

• Tell a personal story that elicits an emotional response, with a clear learning objective
  • Personal: Does it receal something about you no one knows? Can someone tell this same story? Does it feel candid and raw?
  • Story: Does the character have an unfulfilled want? Can you identify the obstacle?
  • Emotional: Can people identify, empathize, and relate to the struggle? Does you story address the struggle?
  • Learning Outcome: Clear learning outcome? Will audience learn something new? Will they see something old in a new way?

- Storytelling according to Joseph Campbell
- Call to action: Breaks the balance
- Anxiety: What do you fear? Refusal of the call
- Mentor's Aid: Who guides you? How does mentor help?
- Threshold: What do you lose? What do you gain?
- Trails and Tribulations: Your tests
- Transformation
3. Writing

Good Writing > Good Design

- Appeal to a pesron's self-interest - "What's in it for me?"

- Create a pattern interruption (create a purple cow & Seth Godin

- R.O.T.: Results, objectives, Timeframe (Neville Medhora // This book will teach you how to write better)

- R + T + O: Learn to speak Spanish in 20 days even if you have poor English
- T + R: In 20 days, you can learn to speak Spanish
- O + R + T: Have poor English skills? You can lean to speak Spanish in 20 days.
- AIDA: Attention, interest, Details/Deliver, Action (Elias St. Elmo Lewis)

- Example: Instagram Carousel

- Use R.O.T. to develop 10 headline ideas

### Capture your reader with provided strategies

- [ ] Headline 1
- [ ] Headline 2 (in case second slide is shown to viewer

### Tell the story, give the details, the interesting information

- [ ] Interest
- [ ] Interest
- [ ] Interest
- [ ] Interest
- [ ] Interest

### Deliver on the message

- [ ] Deliver
- [ ] Deliver

### Call to action

- [ ] Call to actions ("The one thing")
- Ask a question (Don't ask for follow, ask a question, leave the viewer to ask more of themselves)
- Patterns in popular content

- Challenge sacred cows
- Pattern interrupt
- Demo
- How to
- Rule (Do's and Don'ts)
- Versus (Polarize)
- Pain point
- Reference (so good to save)

TNT: Teach, New ideas (based on the on old), Transform

• 4. Design