{ Designing for Behavior Change

Author: & Stephen Wendel

Participants were given four biased decks of cards - some that would win them money, and some that would cause them to lose. When they started the game, they didn't know that the decks were biased. As they plated the game, people's bodies started showing signs of physical "stress" when their conscious minds were aobut to use a money-losing deck. The stress was an automatic response that occurred because the intuitive mind realized something was wrong