& Simon Sinek

Author: { The infinite game | { Start with Why

Simon Sinek (born October 9, 1973) is an English-born American author, motivational speaker, and organizational consultant widely recognized for his innovative ideas on Leadership and purpose-driven business. Sinek is best known for popularizing the concept of "WHY" through his 2009 TED Talk "How Great Leaders Inspire Action", which has become one of the most-watched TED Talks of all time. His work emphasizes the importance of starting with a clear purpose to inspire action and create lasting impact, a concept he expanded upon in his global bestseller { Start with Why: How Great Leaders Inspire Everyone to Take Action (2009). Over the years, Sinek has become a leading voice in leadership development, helping organizations and individuals foster environments where people feel inspired, safe, and fulfilled.

A trained 202504082251 - ethnographer with a degree in cultural anthropology from Brandeis University, Sinek began his career in advertising at agencies like Ogilvy & Mather before founding his own company, Sinek Partners. He has authored several bestselling books, including Leaders Eat Last (2014), Find Your Why (2017), and { The infinite game (2019), which explore themes of teamwork, purpose, and long-term thinking. His ideas have attracted global attention, leading him to work with Fortune 500 companies, government agencies, and military leaders. In addition to his writing and speaking engagements, Sinek founded Optimism Press and The Optimism Company to advance his vision of creating a better working world. Known for his unshakable optimism, Sinek continues to inspire leaders across industries to prioritize purpose and build cultures that drive meaningful change.

Citations:
[1] https://en.wikipedia.org/wiki/Simon_Sinek
[2] https://conveningleaders.org/simon-sinek/
[3] https://simonsinek.com/videos/ted-talks/
[4] https://www.lxahub.com/stories/simon-sinek
[5] https://www.youtube.com/watch?v=qp0HIF3SfI4&vl=en
[6] https://www.linkedin.com/in/simonsinek
[7] https://huntsman.usu.edu/alumni/alumnidirectory/sinek_simon
[8] https://www.goodlifeproject.com/podcast/simon-sinek-a-surprisingly-human-take-on-success-start-with-why/
[9] https://www.youtube.com/watch?v=fDILpuiLuAI
[10] https://thinkers50.com/biographies/simon-sinek/
[11] https://www.ted.com/speakers/simon_sinek
[12] https://simonsinek.com/simons-bio/
[13] https://www.youtube.com/watch?v=U5VbM95rY58
[14] https://simonsinek.com/wp-content/uploads/2022/09/Simon-Sinek-Bio.pdf
[15] https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
[16] https://foundr.com/articles/leadership/personal-growth/simon-sinek
[17] https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe?language=en
[18] https://www.youtube.com/watch?v=u11PmDGEt3w
[19] https://www.youtube.com/watch?v=fMOlfsR7SMQ
[20] https://www.ted.com/podcasts/rethinking-with-adam-grant/brene-brown-and-simon-sinek-on-the-leadership-skills-we-need-to-build